MUSICAL MARKETING

1. Define in the best detailed way your products you’d like to offer.
2. Which of the online platforms could help you the most to distribute your music? Make a list of them and the type of contents they are the best known for.
3. Create a template message of an ad for your first song. What would it contain, how would you address it, whom are you targeting – these should be reflected in the way the message is constructed.
4. What costs do you have to produce a song and promote it? Then, given the costs, what would be the price of your first song?
5. Who are you addressing to, who are your consumers? Sketch a profile by using the Empathy Map.

What do they THINK AND FEEL? What it really matters; Main preoccupations; Worries and aspirations

What do they SEE? Entourage; Friends; The market’s offer

What do they SAY AND DO? Public attitude; Appearance; Behaviour towards others

What do they HEAR? What the friends say; What the boss says; What the influencers say

EFFORTS: Fears; Frustrations; Obstacles

RESULTS: Desires/needs; Measures of success; Obstacles